Ann Taylor LOFT
Challenge: Ann Taylor wanted to develop the most aesthetically pleasing and cost effective solution for seasonal window display elements for a
nationwide roll-out of their LOFT stores.
Solution: Based on Ann Taylor's concept presentation, Big Apple Visual Group developed a set of detailed recommendations and prototypes to satisfy the objectives of the program. Using a combination of our strategic partners overseas and our
state-of-the-art fabrication facility in New York, Big Apple Visual Group was able to
optimize the quality standards and cost objectives of the visual elements selected for production by Ann Taylor's design team.