Luxottica ~ SH Macy's Shop

Floor-to-Ceiling graphic shaped Lighbox displays created to engage tech-luxury visual experience within the Sunglass Hut unique Shop-In-Shop at Macy’s Herald Square.

Engineered and fabricated with minimal production seams, these custom-made units were produced in a way that would fit through the narrow window opening challenge, yet offer full coverage of the window area once installed and based on its design program.

By extending the display and its visual sight lines, lightbox pieces elongate from other side of window perimeters, becoming part of the interior décor and transforming the retail space environment experience.