Rice to Riches
Challenge: The aim of this project was to perfect the signage elements of a prototype retail store design.
Solution: Working directly with the founder, we brainstormed details that addressed the implementation of the strategic marketing objectives of the design. Our work included design development and implementation of interior and exterior signage and graphics. From fabricated halo-lit stainless steel letters to a custom fabricated menu, oval light-box, interior signage elements and wall murals, Big Apple Visual Group integrated a variety of large-format printing and fabrication techniques in an effort to accomplish the design objectives.