Oscar De La Renta
Challenge: The top priority for Oscar De La Renta was to present its brand in the most elegant form. Their design team wanted the metal exterior and interior signage to match the color and texture of their bronze storefront.
Solution: Big Apple Visual Group worked closely with the Oscar De La Renta design team. Through a process of design-
prototyping, various metals
and techniques were investigated
Ultimately, oxidized brass,
waterjet-cut letters were found
to produce the desired effect.