Lane Bryant
Challenge: Lane Bryant's branding strategy has been to consistently display their logo in a crisp, geometric format. Big Apple Visual Group was asked to create a number of unique storefront signage components to reinforce this approach.
Solution: The Big Apple Visual Group signage consulting team recommended using exterior-grade fabric stretched around a fabricated aluminum structure in two opposing layers of red and white. The program also included a bold, red, aluminum blade sign with raised painted acrylic letters.